Decide where you want your experience to take you next.
Marketing Field House is for experienced marketing leaders who want to get clearer about what they want from the next part of their working lives and start moving toward it.
Senior marketing leadership is changing quickly. That makes this an unusual moment to step back, look beyond the path you are already on, and decide which parts of that future you actually want.
Success has a funny way of defining us.
The better you become at something, the more people come to you for it. You take on more responsibility, your reputation gets stronger, and over time the business develops a pretty clear idea of what it can count on you to do.
That’s usually a good thing. It is how successful careers get built.
But there’s another side to it. The more established you become in a role, the easier it is for the role to keep pulling you in the same direction. You get busy delivering what people already trust you to deliver, and questions about what you actually want can get pushed behind everything that needs your attention right now.
“The currency of success is shifting under our feet.”
—Adam Grant, Wharton organizational psychologist and bestselling author, in The Wall Street Journal
The skills and experience that built a successful career still matter. But as roles change, judgment, adaptability and the ability to see across traditional boundaries matter more too.
When the rules are changing, there’s an opening.
Marketing leaders are being pulled closer to revenue, customer strategy, commercial decisions, AI, transformation and parts of the business that once sat more clearly outside the function.
In many companies, the boundaries of the role are still being worked out.
That creates an opening.
For some people, the next step may be expanding the role they already have. For others, it may mean broader leadership, another company, board or advisory work, something entrepreneurial, a portfolio of different things, or a direction they have never seriously considered.
The point is not to choose from a predetermined list. It is to decide which possibilities are worth your attention.
That's why Marketing Field House exists.
Marketing Field House is where experienced marketing leaders go to decide what they want the next part of their working lives to look like and start moving toward it.
We help you get clearer about what you want, widen the possibilities you can see, and put the right people, perspective and support around you as you begin turning the most promising directions into real choices.
The goal is not simply to spend more time thinking about what comes next.
It is to know what you are moving toward, understand why it matters to you, and already be making progress toward it.
You can see your direction taking shape.
Throughout Marketing Field House, you build and refine a Direction Field Map — a living picture of what you want, the possibilities you are exploring, what you need to learn and demonstrate, what you are testing, and the choices beginning to open up.
It changes as you learn more.
And it keeps one question in front of you: What choices do I have now that I didn’t have before?
Get clear → Widen the view → Test what fits → Make better choices → Build toward what you choose
Built from decades of working with senior leaders.
Marketing Field House was created by Matt Bowen after nearly 30 years working with senior marketing leaders, CEOs and leadership teams.
One pattern kept showing up: successful people become very good at what the business already knows them for. Over time, that can make the path ahead look narrower than their experience actually makes possible.
Marketing Field House grew from wanting to give experienced marketing leaders a place to step outside that momentum, see their options differently, and become more deliberate about what they want next.
You don’t have to wait for something to change before you decide.
It seems a lot of people start thinking seriously about what comes next when something forces the issue — a reorganization, a new boss, or a role that has stopped fitting.
At that point the question becomes urgent, and urgency is rarely the best condition for making a good decision.
There’s value in thinking about it earlier, when you can explore without needing to make a major move. You can understand different possibilities, spend time with people who know those paths, test what interests you, and learn what fits before a major decision is sitting in front of you.
You don’t need to be unhappy with your job or looking for another one.
You just need to care enough about what comes next to want to be deliberate about it.
Experience Marketing Field House at our October 22 webinar:
Shape What Comes Next
On October 22, Marketing Field House is hosting a live conversation for experienced marketing leaders about what this moment could mean for them personally.
We will look at how the role is changing, what your company may already have learned to expect from you, and how to start thinking more deliberately about what you want from the next part of your working life.
October 22 · 12 PM ET · 45 minutes