Win the next 1000 days as CMO and set the tone for everything after.
Whether you’re at new company or want a reset at your current one, think of the next 1000 days as your proving ground. Marketing Field House gives you the structure, insight, and expert access to turn decisions made now into lasting leadership success without burning out or going it alone.
Why the next 1000 days matter
Every CMO knows the clock is ticking fast.
You’ve likely seen the stats: CMOs often last only about three years—roughly 1,000 days—in the role. That’s why we focus there: to flip the script and turn those 1,000 days from a proving ground into the most defining chapter of your leadership story.
But the first 1000 days at the organization aren’t just about surviving — they’re about defining your reputation. The stakes are real: research shows that 50% of new executives fail or leave within 18 months.
That’s why this window matters so much. It’s the time when credibility is earned, alignment is built, and momentum begins to compound.
Get it right, and you’ll not only strengthen trust across your leadership team, you’ll also directly influence the results tied to your performance-based compensation.
Marketing Field House helps you use this window to drive clarity, accelerate revenue impact, and demonstrate measurable business value with proven strategies that work now. And let’s face it, marketing’s old playbooks just don’t work well anymore.
So when those 1000 days go right, the organization wins — and so do you.
Our Mission
Make every member the rockstar of their Leadership Team.
What you get inside Marketing Field House
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Field Guides: Tap the Brightest Minds in Marketing
Tap directly into marketing’s top minds, from Talia Wolf to Kathleen Schaub and Philipp Humm, through focused monthly sessions, each paired with an actionable playbook designed to drive results fast.
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Field Ops + Friday Fix: Turn Insight into Fast Action
Field Ops sessions help you turn big ideas into clear next moves. Friday Fix gives you space to tackle an urgent problem with peers and leave with a concrete plan you can start Monday.
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The CMO Masterclass Series
Exclusive, on-demand sessions and Field Manuals that give you executive-ready frameworks to increase your influence and impact as CMO.
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The Field House Community: CMOs in Your Corner
Your private network and sounding board of CMOs ready to share what’s working, what’s not, and how they’re handling the same challenges you are.
What a typical month looks like
You’re busy — we get it. Marketing Field House fits into your schedule with high impact, low time investment.
Week 1: Field Guide keynote (60 min, live or on-demand)
Week 2: Field Ops working session (45 min)
Week 3: Leading Beyond Marketing Masterclass (30 min, on-demand)
Week 4: Friday Fix check-in (30–45 min)
Leading Beyond Marketing: The CMO Masterclass Series
Being a CMO isn’t just about leading marketing, it’s about leading the business.
That’s why every Marketing Field House member gets full access to Leading Beyond Marketing, our on-demand Masterclass Series built specifically for CMOs navigating the highest-stakes phase of their leadership journey.
Led by Matt Bowen, founder of Marketing Field House and president of Brandigo, a longtime strategic advisor to global CMOs and executive teams, this isn’t tactical training. It’s enterprise-level leadership development that helps you operate at true C-suite altitude, where strategy, influence, and business outcomes intersect.
Each short, high-impact session and accompanying Field Manual gives you clear frameworks, practical tools, and mindset shifts to help you:
Lead with greater confidence and executive presence
Translate marketing strategy into enterprise value
Command the boardroom with clarity and composure
Build the team and systems that free you to lead
Navigate complexity with focus and decisiveness
Maximize the performance-based upside tied to your role
You won’t just think differently about marketing, you’ll think differently about how you lead the company.
Each month you’ll learn from the brightest minds, put ideas into play fast, and be surrounded by people who make marketing feel fun again.
“Field Ops turned an entirely new strategic approach for me into execution in one week.”
“I left the session with a ready-to-run framework my team used immediately. It’s the most practical learning experience I’ve had as a CMO.”
All about Marketing Field House
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For CMOs (or the leading marketing role at the company) within their first 1000 days at an organization who want to maximize their performance, career and compensation opportunity.
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Exclusive access to monthly Field Guides speaking events with top global experts, Field Ops sessions that put ideas into action, Friday Fix sessions to brainstorm immediate challenges, and the full Leading Beyond Marketing Masterclass library, plus live discussions, resources and a lively community of your new best friends. All super easy to jump into anytime with our app.
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It’s intentionally focused, curated, and vendor-free — no ads, no sales pitches, no noise. Every session, expert, and conversation is designed to help you think sharper, lead smarter, and get tangible results faster. This isn’t another “big tent” community chasing thousands of members just so they can monetize them to advertisers — it’s a respectful professional space built for the few who actually do the work.
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Yes. Marketing Field House was designed specifically for busy marketing leaders. You can get meaningful value from as little as 2–3 hours a month — all sessions are recorded and available on-demand, so you can learn and apply at your own pace. Think of it less as “one more thing” and more as the few hours that make everything else you do work better.
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Yes — you’ll keep access through your paid term, and you can renew or pause as needed.
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Click the button below to secure your membership and get immediate access to the upcoming Field Guide session and Masterclass modules.